Brand Voice Chart Examples
Brand voice refers to your brand’s personality and use of emotions across all communications, as well as how those communications align with your core values.
Brand voice chart examples. The more examples the better. Mailchimp voice & tone guide) some sections to include in your guidelines might be: You may also put the theory into practice and write the guidelines using the new brand voice.
The objective of a brand voice is to result in the formation of a uniform personality, positioning, and an image. Your brand voice chart, specific vocabulary, and grammar rules, clear examples in different contexts. In fact, mailchimp’s voice and tone guide is mostly made up of examples to use as a guide.
Identifying your brand voice will help employees communicate properly across blog articles, social media, interviews, etc. They also guide the choice of visual design, logo, and the look and feel of the brand, ensuring that the overall visual representation is a good match. It’s more about texture, style and the human characteristics that a brand has.
For instance, the brand logo, tagline, color palette, all the marketing, and promotional materials, letterheads, signage, messaging and communication, and so on are all tangible representations of the brand. These components make us relate to the brand and choose to buy a product from them, rather than their competitors. Your brand’s position in the market matters on how you come up with strategies to make it better.
Now that you have determined the three words that represent your brand, create a chart with three columns — one for each word. Taking a look at 3 examples of exceptional brand voices. As your brand messaging evolves or new competitors come into your market, it’s good to take a look at the chart and refresh it with new examples.
Your brand voice is the tone in which you speak to and connect with your audience. It may be tempting to jump right into writing and publishing content without doing this kind of strategy work. Not having a consistent brand voice will just leave the reader confused and could even lead to the loss of a customer.
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